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All Posts By

James Millard

May 5, 2020

What Goes Into a Trade Show?

Calling modern-day trade shows spectacles is an understatement. Exhibitors come prepared with multi-thousand square-foot booths, dozens of employees or ambassadors, countless products to showcase, and what seems like an unlimited supply of sales materials. But what goes into running a…
March 15, 2020

Should You Rebrand?

At least once a week—usually between two and three times—we get asked the following question by existing and prospective clients alike: Should we rebrand?  Our initial answer is always non-committal. So much goes into developing a true recommendation and confidence-filled…
August 2, 2018

The Case for Content Strategy

It’s thrown around on a daily basis, “We need more content.” Everybody wants cool stuff and good reads, but building that library of assets from which to pull and position yourself as a must-follow can be daunting. What’s more, how…
July 1, 2018

A Little More Light

What We Do. Mirror Matter concepts, directs and delivers. Our primary services are firmly based in brand development and content strategy. Do you have a new business venture in need of a brand? That’s a match. Do you have a…
June 10, 2018

Just Ask

So you’ve been with your advertising agency (or maybe you work with a few agencies) for some time. Maybe it’s been a few years. Like any relationship of that length, both sides are comfortable. But comfortability can often bring complacency.…
May 20, 2018

Our Values Have Meaning

Integrity—Do not speak and sell. Listen and offer. Instead of waiting for our turn to talk, we listen. Because no two projects are the same. We don’t sell packaged bundles and every proposal we’ve written has been done so based…
May 8, 2018

The Launch of Mirror Matter

A True Reflection of Client-Centric Services. Marketing and advertising agency Mirror Matter opened on May 4, 2018, at 374 Delaware Avenue, Buffalo, NY, 14202. The agency is founded by three experienced industry professionals: Director of Accounts James Millard, Creative Director…