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December 20, 2020

Why We Build on WordPress

We understand that what your website needs to last, impress, and be easy to upkeep. That’s why we develop on WordPress, one of the most-used Content Management Systems (CMS) in the world. Being so large, there are quite a few…
August 10, 2020

The Canalligator

Western New York has seen a resurgence of public art, specifically murals, in recent years. They’ve ranged from maps of Buffalo to local phrases and abstract art compilations. In 2020, the movement continued, and Mirror Matter Graphic Designer, Tim Meyers,…
May 5, 2020

What Goes Into a Trade Show?

Calling modern-day trade shows spectacles is an understatement. Exhibitors come prepared with multi-thousand square-foot booths, dozens of employees or ambassadors, countless products to showcase, and what seems like an unlimited supply of sales materials. But what goes into running a…
March 15, 2020

Should You Rebrand?

At least once a week—usually between two and three times—we get asked the following question by existing and prospective clients alike: Should we rebrand?  Our initial answer is always non-committal. So much goes into developing a true recommendation and confidence-filled…
August 2, 2018

The Case for Content Strategy

It’s thrown around on a daily basis, “We need more content.” Everybody wants cool stuff and good reads, but building that library of assets from which to pull and position yourself as a must-follow can be daunting. What’s more, how…